Our Food Today

"The alarming fact is that foods (fruits, vegetables and grains) now being raised on millions of acres of land that no longer contain enough of certain minerals are starving us - no matter how much of them we eat. No man today can eat enough fruits and vegetables to supply his system with the minerals he requires for perfect health because his stomach isn't big enough to hold them" Senate Document No. 264

This statement was read out in the US Senate in 1936. That was 68 years ago!

"Soil depletion levels of minerals in Europe now at 72%, over the last 100 years" 1992 Earth Summit Report.

Another decade on and the situation is no better.

According to a study comparing data from The Medical Research Council (1940) with data from the Royal Society of Chemistry and M.A.D.D. (1991), up to 75% less calcium and 93% less copper were found in fruit and vegetables compared with fifty years before. Runner beans, which used to contain a significant amount of sodium have almost no trace of it at all. Spinach has 60% less iron and carrots have 75% less magnesium. The levels of other vital minerals have also plummeted. (See table below)

Source: The Nutrition Practitioner, Vol 3 Issue 2 (July 2001) and The Daily Mail (Monday March 5th, 2001)

So, how has this happened? The reason is economic. Modern methods of agriculture have stripped the average diet of essential nutrients. For today's farmers to grow bumper crops of produce, their use of chemical pesticides and artificial fertilisers merely improves the appearance and increases the size of their yield. But an abundant harvest fails to compensate for nutrient depleted food.

Researchers have observed that trace and essential minerals are needed to properly maintain the systems of the body and are vital for life. They have also made numerous discoveries linking mineral deficiencies to diseases such as osteoporosis, heart and liver disease, anaemia, birth defects, hyperactivity disorders, arthritis, chronic fatigue syndrome (ME) and even cancer. Therefore a diet lacking in essential and trace minerals is more likely to lead to poor health.

So what is the answer?

Without the availability of these essential vitamins and minerals in our diet, we believe the only answer is to supplement. Doctors practicing in Nutrition recommend taking a multivitamin and multimineral supplement each day which provides the daily values of all essential vitamins and minerals. But which product do you choose?

Many supplements contain inorganic metallic minerals of which only 10 – 12% may be absorbed into the body. This can reduce to only 3 – 5% in people over 40 years of age (Tonita d'Raye, 1998). They can also be toxic, and dangerous levels of these metallic minerals can accumulate in the tissues and create serious health problems.

Chelated minerals are an improvement on metallic minerals, with an estimated 48% absorption and organic colloidal minerals, derived from plants, are considered to give better absorption than chelated minerals.

However, colloidal minerals are still too large for easy absorption and it has been found that a micro-colloidal solution containing minute, ionised minerals offers the best bio-availability.

Neways knows that several conditions must be present for optimal nutritional benefit:

1. Minerals must be sub-colloidal or ionic in size.

2. Nutrients must be positively charged in order to be attracted by the negatively charged intestine.

3. Nutrients must be encased in or attached to something recognisable by the body, such as Liposomes or Fulvates.

4. Nutrients must be perfectly balanced with one another for optimal assimilation and function.

Maximol contains essential and trace minerals, essential vitamins, amino acids, vital enzymes, and fulvates. Potentially harmful minerals such as Aluminium, Lead, Mercury, Cadmium etc. have all been removed to ensure the highest quality available.